№ 0019–01Two words · 3 syllables
Cutting Room
The old name for the place where film is edited; evocative, plain and easy to say.
Say-it-out-loud
§ 19Industry file · Video production
Video production company names with a cut in them.
Video companies are hired by people who already know what they want to see, so the name should have motion, a sense of story and the confidence to be said in a pitch. Cinematic names are everywhere, and the ones that last borrow from editing, sound and film craft.
§ 01Form BN-1
Write your own, for a video production company.
The industry is already filled in. Say what is particular about yours (the street, the customer, the thing you do better) and you get twelve more names with their domains checked, each typeset as a brand.
Or start from the twelve examples below.
§ 02Exhibits A to L
Twelve names for a video production company.
Chosen by hand, each with the reason it works here. Save the ones you like, or check which domains are free.
12 examples · save any to your shortlist
- № 0019–02Two words · 2 syllables
Match Cut
A transition between two things that rhyme visually; clever without being obscure and short enough for a logo.
Say-it-out-loud - № 0019–03Compound · 3 syllables
Reel & Rule
A film reel and a measure of discipline; a pair that sounds like a craft shop.
Say-it-out-loud - № 0019–04Two words · 3 syllables
Second Take
The re-do that is usually better; friendly and honest, and it fits a collaborative studio.
Say-it-out-loud - № 0019–05Real word · 2 syllables
Foley
The craft of making sound effects, known to filmmakers and charming to everyone else; one word, two syllables.
Say-it-out-loud - № 0019–06Two words · 3 syllables
Daily Rushes
The unedited footage a crew reviews each day; insider, and suggests quick turnaround.
Say-it-out-loud - № 0019–07Two words · 2 syllables
Wide Shot
The establishing view; implies perspective and big-picture thinking for a brand or documentary company.
Say-it-out-loud - № 0019–08Two words · 4 syllables
Lantern Film Co
A warm light and a classic company ending, for a studio that tells human stories.
Say-it-out-loud - № 0019–09Two words · 2 syllables
Jump Cut
A sudden change of moment, a style familiar to creators; a punchy name for social and short-form producers.
Say-it-out-loud - № 0019–10Real word · 1 syllable
Slate
The clapperboard that marks each take; four letters and one beat, good for a bold logo.
Say-it-out-loud - № 0019–11Two words · 2 syllables
Long Take
An unbroken shot: patient and confident; suits a documentary or an arts-focused studio.
Say-it-out-loud - № 0019–12Two words · 4 syllables
Blue Hour Pictures
The twilight before dark that filmmakers love; a precise, pretty image that suits a cinematic studio.
Say-it-out-loud
Examples, not recommendations: they may already be in use. Search your trademark register before you commit.
§ 03House rules
Naming a video production company: what to weigh.
- R.01
Use the language of the edit
Cuts, takes, rushes and slates are specific and sound like skill. They separate you from the stock of Motion, Vision and Frame names that every video company reaches for.
- R.02
Be clear on your market
A wedding videographer, a corporate producer and a creator editor are different buyers. A name with story (Blue Hour, Long Take) appeals to some; a punchy name (Jump Cut) to others.
- R.03
Check the festival and credits fit
Your name appears in end credits and festival catalogues. It should look right in small capitals and be easy to read aloud by a presenter.
- R.04
Own the channel name
Clients will look you up on YouTube and Vimeo. Check handles on both, and on Instagram, before you commit to a name.
- R.05
Avoid the vision trap
Vision, Vista, Motion, Pixel and Frame turn up in a huge number of video names. If your name is in that pool, search results and clients will blur you with other companies.
DoPatterns that work
- A film-editing term: Cutting Room, Match Cut, Jump Cut, Long Take.
- A crew or set term: Slate, Foley, Daily Rushes, Wide Shot.
- A time of day or light: Blue Hour Pictures, Lantern Film Co.
- A friendly production phrase: Second Take.
Don’tThings to avoid
- Vision, Vista, Motion, Pixel and Frame as the first word.
- Names with Cine- or Kino- prefixes that are used by too many.
- Anything that suggests blockbuster scale if you make small corporate pieces.
- A name you cannot say naturally in a pitch.
Q.01Should a video production company use the word film or video?
A descriptor such as Films, Pictures or Video helps people search and understand you. Use it as the second word and keep the first word distinctive, as with Lantern Film Co or Blue Hour Pictures.
Q.02Is a technical term a good name?
Yes, if it is short and clear. Terms like Slate and Foley sound like expertise and give clients a reason to remember you. Avoid obscure terms that nobody outside film has heard.
Q.03Do I need a name different from my YouTube channel?
Not necessarily, but your business name and channel should align. If you make your own content, a name that works for both the business and the channel saves you from building two brands.
Q.04How do I check a video company name is free?
Search the business register, YouTube, Vimeo and Instagram handles, and the trademark register in classes 41 and 9. Production companies in the same region are the main risk of confusion.
§ 05Next door
Nearby industries.
§ 06After the shortlist
Found a few? Now pick the one.
A video production company name is easy to love in a list and hard to keep once it is on a door. Save the ones that slow you down, then put them through these.
- 01SwipeGut first. Keep or pass, one name at a time, until a shortlist appears.
- 02ShowdownA head-to-head bracket. Two names enter, one goes through, until there is a champion.
- 03Radio TestHear the name spoken once, then type what you heard. If they can't spell it, they can't find you.
- 04ScorecardWeight what matters. Score each name. Let the arithmetic argue.
- 05Team VoteShare one link. Everyone votes. No meeting required.
Check a name before you file it