Half Past
A time of day instead of a drink, so it promises slow mornings; it stacks neatly on two lines of a cup sleeve.
§ 01Industry file · Coffee shop
A coffee shop name gets shouted over a grinder, written by hand on a cup and typed into Maps by someone standing on the pavement. It has to survive all three, and it has to leave room for the pastries, the tea and the wine you may add later.
§ 01Form BN-1
The industry is already filled in. Say what is particular about yours (the street, the customer, the thing you do better) and you get twelve more names with their domains checked, each typeset as a brand.
Or start from the twelve examples below.
§ 02Exhibits A to L
Chosen by hand, each with the reason it works here. Save the ones you like, or check which domains are free.
12 examples · save any to your shortlist
A time of day instead of a drink, so it promises slow mornings; it stacks neatly on two lines of a cup sleeve.
States the one fact a commuter needs and gives the sign a job; the numeral can also be the logo.
Barista kit as a name: one hard word that cuts through a loud room, with a faint wink at regulars who know the tool.
What a barista says when tuning the grinder, so people who recognise it feel let in on something.
A warm light in a window at 6 a.m.; the second word says you roast, and sets itself small under the name.
An invented street gives a neighbourhood feel without claiming an address, and cinder hints at roast.
The thing under the cup: small, domestic and unexpected, which suits a café that leads with baking.
A camp-fire mug is unfussy and tactile, and the logo practically draws itself.
One syllable that is both the sound of a grinder and of a contented room; easy to say through a takeaway hatch.
One calm word for a corner shop with a few outdoor tables, and a good Maps result because few shops use it.
Names the ritual rather than the product, so you can add cold brew or tea later without the name going stale.
A street number is a name people already give for directions; plain, local, permanent, and the coffee does the talking.
Examples, not recommendations: they may already be in use. Search your trademark register before you commit.
§ 03House rules
Your name is called across a counter and written by hand on cups. Two syllables, no unusual spelling, and no pun that needs explaining are the safe range.
Lantern with “Roasters” set small underneath can later become Lantern with “Coffee and Wine”. A name that says coffee in its main line cannot easily grow.
Most customers find a coffee shop by searching “coffee near me”. Search your city on Google Maps and Instagram for the name first; a clash there costs you more than a taken domain.
A name that stacks on two short lines fits a cup sleeve, a milk-jug label and a round sticker. Long single-line names get shrunk until nobody can read them.
If you sell bags of beans, the name also has to work on a supermarket shelf and a shipping label, where a café-feeling name can look odd. Many roasters run a separate brand for the bag.
DoPatterns that work
Don’tThings to avoid
§ 05Next door
§ 06After the shortlist
A coffee shop name is easy to love in a list and hard to keep once it is on a door. Save the ones that slow you down, then put them through these.
Check a name before you file it