Slow Passage
A trip taken at a thoughtful pace, which suits small-group and rail or sea itineraries.
§ 37Industry file · Travel or tourism
A travel name sells a feeling before a product: it should hint at a place, a pace or a way of seeing, and be easy to say in a booking enquiry. The Wander, Nomad and Odyssey words have been worked to death, and the best names find a specific detail instead.
§ 01Form BN-1
The industry is already filled in. Say what is particular about yours (the street, the customer, the thing you do better) and you get twelve more names with their domains checked, each typeset as a brand.
Or start from the twelve examples below.
§ 02Exhibits A to L
Chosen by hand, each with the reason it works here. Save the ones you like, or check which domains are free.
12 examples · save any to your shortlist
A trip taken at a thoughtful pace, which suits small-group and rail or sea itineraries.
Specific, sensory and delicious; a food-led travel company with a clear picture.
The coordinate that took centuries to measure; a sophisticated word for a premium itinerary company.
A stamp that shows where you have been; nostalgic and tangible, with a clear service word.
Direction and rest; a gentle pair for a small-group tour operator.
The pause between flights that most people dread; turned into a promise for stopover and short-break trips.
A hopeful state that every traveller recognises; good for a booking or planning service.
A calm, specific picture of off-peak seaside trips with the service named.
A roadside sign and a milestone, good for road-trip or cycling tours.
A real landscape and a way of travelling; a precise name for a regional walking or birdwatching company.
A pair of gentle outdoor images; suited to a hiking or nature-focused outfit.
The best place to see where you are going; a friendly, easy name for an agency or a flight-deal service.
Examples, not recommendations: they may already be in use. Search your trademark register before you commit.
§ 03House rules
Travellers buy a feeling. A name with a place (Saltmarsh, Foothill) or a speed (Slow Passage) tells them what kind of trip they will have, which is more useful than Adventure or Explore.
Tour operators and travel agents are often licensed, bonded or required to join a consumer-protection scheme under their registered name. Confirm the name is available and consistent before you apply.
Wander, Nomad, Odyssey, Voyage, Journey and Globe are everywhere. A specific image or a regional word will get you further, and be easier to rank for.
If you serve international customers, say the name in the main languages of your clients and check it does not mean something awkward. Short, plain names survive translation best.
Your name is the brand, but pages should carry the destination (“walking holidays in the Dolomites”). A distinct name plus clear page titles is better than a name stuffed with keywords.
DoPatterns that work
Don’tThings to avoid
§ 05Next door
§ 06After the shortlist
A travel or tourism business name is easy to love in a list and hard to keep once it is on a door. Save the ones that slow you down, then put them through these.
Check a name before you file it